With our cloud software enabled over your existing WiFi network
you can access a wealth of rich WiFi analytics.
Similar to website analytics, our platform provides real-time customer data and insight
including name, age, gender, social interests, contact information, location, footfall, dwell,
frequency of visits and much more.
- A centralized dashboard
It means you can quickly build detailed customer profiles and begin to understand how customers interact and move around your venue. Analyze and segment data including, customer demographics, preferred browsers and operating systems, top visitor locations, new vs. repeat visitors, footfall, dwell, data usage and much more. You can also report on how customers respond and interact with your SMS and email marketing campaigns; enabling you to tailor future communications based on their interests.
- Using a restful API
The data displayed within the Purple Portal reports can be connected instantly with a range of other RM systems for a complete overview of your data.
- Understand customer movement with location
analytics and proximity marketing
Identify footfall, high dwell areas, bottle necks, and even queue lengths to optimize your physical spaces Purple’s location and proximity software is integrated over WiFi networks and uses de-identified MAC address ‘signals’ to understand how visitors move around your venue. We also use geo-fencing technology which allows you to create zones for specific areas of your venue, such as a new clothing range or food stall, to establish footfall journeys within your store for different customer segments.
- Purple Portal
This information is then fed into the Purple Portal where you can optimize your venue based on real-time information and what purchases customers are considering. Action this data with proximity marketing by driving campaigns that are triggered by a WiFi user’s location and behavior.