See why investing in CloudCoCo is a smart move
On appointment in Q4 2019, the new management team embarked on several new initiatives aimed at resuscitating, resetting and optimising the business. The ‘get well’ phase of the turnaround – centred around four strategic themes (increasing sales, improving customer retention, close control of costs and improving cash position) – is now complete. The business now moves on to the ‘get fit’ phase, where the approach is similar but with a greater focus on new business. With these measures nested in the company’s longer-term growth strategy, CloudCoCo is targeting improved profitability over time.
There are many managed IT services providers in the UK, but few are as nimble as and offer the same scope and quality of services as CloudCoCo. Against the backdrop of an increasingly sophisticated IT world and supported by some of the best talent in the industry and strong relationships with blue-chip technology vendors, CloudCoCo has a systematic approach to finding new opportunities and a tried-and-tested strategy for converting new business and growing our market share.
An important facet of CloudCoCo’s strategy to become a sustainable growth business is a shift towards prioritising multi-year over single-year deals. A significant departure from the legacy business model, CloudCoCo’s current sales and marketing operations work to secure these longer-term deals and have been successful early. Continued progress will enhance the value of the business by increasing cash flow and improving revenue forecastability.
CloudCoCo’s new senior team has a track record of entrepreneurial success built on a customer-centric approach, strong emphasis on business development and sound industry understanding. They have a clear vision for how to create long-term value in the business, and with significant skin in the game, they are highly incentivised to deliver.
IT and communications infrastructure is increasingly extending beyond physical premises, including the rapidly emerging trend of remote working, which has been further accelerated by the coronavirus pandemic to the point where it is now the new normal. Such decentralised operations bring with them several challenges, particularly around cybersecurity and collaboration. But CloudCoCo’s mix of in-house expertise and deep relationships with leading technology providers give it a strong competitive edge in a dynamic industry.